An innovative startup in Pune, India, called Ashaya, has launched a new line of recycled sunglasses made from Multi Layered Plastics (MLP). The founder, Anish Malpani, spent two years on research and development to tackle the problem of MLP waste, which is notoriously difficult to recycle and poses significant environmental risks. The launch of these sunglasses is the result of his efforts.
Malpani and his team collect discarded MLP packets directly from waste pickers, and these are then used to create the sunglasses. The startup aims to use the money earned from sales to pay waste pay waste pickers better and support the education of their children. The first batch of recycled sunglasses, under the brand name “Without”, has already been released and is priced at Rs 1099. They are unbreakable, UV polarized, unisex, and weigh around 25 grams. Ashaya guaranteed that the foundation will recycle any broken sunglasses.
An interesting aspect of the “Without” sunglasses is that customers can scan a QR code on the side of the sunglasses to find out how many MLP packets were used to make them and who collected those packets. This unique feature allows customers to connect with the recycling process and understand the impact they are making.
The launch of these recycled sunglasses is a significant milestone in the fight against MLP waste, which is a growing concern worldwide. MLP is widely used in food packaging, leading to large quantities of waste. With innovative solutions like these sunglasses, waste pickers can earn a better living while also lending a hand in reducing the environmental impact of MLP waste.
Ashaya’s recycled sunglasses are an innovative solution to the problem of MLP waste, and the launch of the “Without” sunglasses is a testament to the hard work and dedication of the founder and his team. With its commitment to sustainability and social impact, Ashaya is setting an example for other startups to follow. By connecting with customers and providing a transparent supply chain, they are paving the way for a more sustainable future.
By
Nachiket Jamadar